The Back-End or Bottom of The Sales Funnel

The top of your sales funnel will be the most active area of your process and requires the most consistent testing. You’ll discover virtually limitless front-end strategies limited only by your creativity and resources.
The main goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales process.

The prospective client clickfunnels special offer becomes “qualified” once they opt-in or subscribe to something that you offer. This is the point in the sales funnel that the potential customer or “Unqualified Prospect” becomes a qualified lead because they have taken an action that actually demonstrates that may have enough interest to purchase your product or service.

For your front-end to be effective you must be able to drive targeted traffic to your website, blog, or squeeze page. The most effective methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, blogging, forum posting, content marketing and more.

You’ll find that there are numerous tools to “qualify” the “Unqualified Prospect”. One of the more effective is the use of a squeeze page where you can offer something of value that is relevant to your product or service that folks can get for free or drastically reduced price for the exchange of their name and email. The products offered vary from newsletters, video, e-mail courses, eBooks, related reports and more.

So we see that the front-end of the sales funnel is where folks are drawn into your sale funnel. Now what about the back-end?

The Back-End or Bottom of The Sales Funnel

The back-end or bottom of the sales funnel is where the main sales and profits are made. It usually contains your higher priced products. Basically these would be relevant to the same niche but delivered in a different format such as audio, video, live interaction or private consultation. The main difference concerning the front end and the back-end is regarding the type of client as well as the price of the product or service that is being provided.

By the time your customers have arrived at the back-end of your sales funnel they have not only taken you up on your free gifts, free valuable information but also may have purchased your basic product or service and liked it so much that they are eager to buy more from you.

While it’s true that just a small percent, say 1-2%, from the overall number of folks entering into your front – end will finish up in the back-end. That’s alright, due to the fact that this select few will be investing a much larger amount of money. You see, that while front end products and services may cost under $100, back-end products and services are typically priced in the 100s or 1000’s. This make the back-end or bottom of the sales funnel the main source of income for your Internet business, it’s also the most predictable and solid area in this sales process.

As I said earlier, the sales funnel can be as simple or complex as your creativity or resources allow. The information here has been directed at the more simpler form and explanation. I hope you found it helpful in understanding the overall sales funnel for Internet marketing concept. For more Internet marketing help, articles and resources go to [http://onlinebusinesssystems-diyim.com] for recommended reading.

 

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